How to Price Your PPF Jobs for Maximum Profit

Pricing can make or break your shop. Learn the formula the top 1% of installers use to stay profitable.

Most shops price PPF jobs one of two ways: gut feeling, or copying what a competitor charges. Neither is a strategy. The shops clearing 60%+ gross margin on film jobs use a repeatable formula — and it's simpler than you think.

1. Start with your true cost per square foot

Your film cost is just the start. Add in waste factor (typically 15–25% for complex curves), consumables, and a pro-rated allocation of your bay time. Most installers are shocked when they run this number — a $8/sqft film might cost $11–12 fully landed.

2. Price labor separately — always

Bundle labor into a per-job rate, not a percentage of materials. A full-front kit on a flat sedan takes the same bay hours as one on an SUV with complex A-pillars, but the material cost is very different. Decoupling labor protects your margin when material costs spike.

3. Use tiered packages, not à la carte

Full-front, track pack, full-body. Customers who see three clear options spend 30% more on average than customers who build a custom quote from scratch. Anchor your full-body package high — it makes the track pack feel like the smart choice.

WrapVault's built-in quote builder automatically applies your labor rates and film costs to any package configuration, so you're never guessing.